AMI E-commerce Migration 4 Weeks Duration

Adventure Motorcycles Ireland Shopify Migration

Client

Adventure Motorcycles Ireland Ltd.

Services

Migration, Shopify Dev, UI/UX

Outcome

+90% Sales Increase

AMI Homepage

The Challenge

Adventure Motorcycles Ireland (AMI) was previously operating as a sub-section on the Overlanders.ie website. This setup was holding them back. The site was not mobile-friendly, navigation was difficult for users, and the content was outdated. It didn't reflect the premium quality of the bikes and gear they sell.

Tech Stack

Shopify Liquid HTML5/CSS3 JavaScript

The Solution

We executed a complete migration to a standalone Shopify store, giving AMI its own dedicated digital identity. We worked within a specific budget to deliver a high-impact, scalable e-commerce solution.

The new site focuses heavily on User Experience (UX). We streamlined the navigation to make finding gear and bikes intuitive. Crucially, we optimized the entire site for mobile devices, capturing the massive segment of users who browse on their phones.

Key Feature: Custom Bike Showcases

We built custom showcase pages for their motorcycle inventory. These pages are designed to highlight technical specs, high-res imagery, and pricing clearly, driving higher engagement and inquiries.

The Impact

+90%

Sales Increase (6 Mo.)

100%

Mobile Optimized

Fast

Page Load Speed

"The new website transformed our online presence. Moving away from the old system to a dedicated Shopify store has streamlined our operations and the sales figures speak for themselves."

Gary R.
Director, AMI